Origin & Market Trust

There are moments that don’t feel big when they happen —yet later, you realize they marked a turning point. The National Geographical Indication Brand Authorization Seminar , co-organized with the National Agricultural Exhibition Center in Beijing, was one of those moments for me and for IGSO. It wasn’t just another meeting. It was a rare alignment of vision, responsibility, and possibility — a moment when Hong Kong and Mainland stakeholders sat at the same table to discuss s

A Founder’s Blog on the Early Days of Innovation In 2018, long before anyone imagined how fragile global supply chains could become, our team decided to take a wildly ambitious step: we wanted to reinvent how people buy fruit. Not by building a new brand. Not by opening a retail shop. But by building a Smart Fridge  — yes, an actual IoT machine — that could sense fruit, tell stories, change prices remotely, and essentially become the “smartest” refrigerator in the produce wor