
Freshness, Now Scannable: Selen Traceable Blueberries Launch at BigC with IGSO Freshness Certification
On May 14, a shopper at BigC picked up a box of Selen blueberries, scanned the QR code, and saw not a marketing page — but the fruit's actual harvest time, freshness tier, and certification records. For the first time in Hong Kong retail, freshness moved from a claim on the box to a verifiable fact at the shelf.




